In Plain Sight
In Plain Sight focuses on an ordinary subject that we interact with every day, text. As a designer, I have always been interested in the way viewers interpret and extrapolate information conveyed through text. Using the alphabet as a medium, I’ve dissected the common structures of letters A-Z to combine form and content as image.
My motivation and objective is to use the shapes found in the alphabet as forms rather than building blocks of words, freeing myself from the confines of legibility required in graphic design and meaning assigned to language. Offering in turn, a visual experience of information that goes beyond text and readability.
Being someone that relies heavily on technology to disseminate information, I am obsessed with the ways in which perception, information, and expression have in some way been flattened by the world of technology. My conceptual and systematic framework style are exploited as a means to an end; for me, clarity and balance are found solely though the process itself. What remains is a new and deconstructed idea of communication. The conclusion, if any, is left to the viewer’s discretion.